Apple iphone7 #BringItOn

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This morning I read my WI's colleague Omair's column in Forbes regarding Apple's apparent uncaring attitude about the Android flagship smartphone competition's tech specs, particularly as it pertains to the rumors regarding what parts are going to make their way into the iPhone 7.

Essentially, he argues that the company is competing against no one, that they have such unflinching brand loyalty given that their customers are so addicted to their products, and thus they are in a position to not give a crap. Possibly he is right.

Apple is expected to reveal the next iteration of its ever-popular iPhone next week.

The Californian tech giant usually updates its smartphone lineup in early September so it can see out the end of the year on a high.

This year it will almost certainly be the iPhone 7 that's revealed, and the online rumour mill is going into overdrive ahead of the announcement.

Along with comments and predictions from industry analysts and the specialized tech media, there have been several supposed leaked images.

Some FAQs:

What? The next iPhone, successor to the iPhone 6S

When is the iPhone 7 coming out? 7 September 2016

How much will the iPhone 7 cost? Starting at £539 for 16GB model (or maybe 32GB?)

What's new in the iPhone 7? Faster processor, iOS 10, headphone jack removed (or not), Smart Connector, dual-camera

There will also be (I heard) significant camera improvements, Touch ID improvements, significantly faster processors – and a chance to try the company’s new wireless EarBuds. The latter won’t excite everyone, until other users begin to say how great (or not great) these things are.

I’m no Steve Jobs, but I reckon the success of the Earbuds will depend on both how good the microphone turns out to be and if you can go jogging without them falling out and you losing them. I do hope Apple’s legendary design department figured that out before I did.

Beyond the courageous removal of the headphone jack not much has changed. The iPhone 7 has the same styling as the iPhone 6, iOS 10 retains the same user interface, the same screen size…... but we should ignore all of that and focus on the fact that the iPhone is now available in blue!

Some other Hottest leaks:

  • A larger, single-lens sensor
  • No more camera bump
  • A larger battery
  • Fast charging

Apple overhauled its camera tech for the iPhone 6S, replacing its old 8MP snapper with a shiny new 12MP one and boosting the front-facing camera up to 5MP.

Given that Apple tends to stick with camera components for a long time we wouldn't expect to see a change in megapixels for the iPhone 7, but there's a good chance it will have performance tweaks and additional features to help set it apart

In addition to this next-generation iPhone and a new Apple Watch, Apple is also expected to unveil new products under the Beats brand at next week's media presentation.

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