Cinemagraphs = Visual storytelling.
The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want. -George Lucas.
(Image source: Superwhite)
I have something interesting to share with you all. There was a time, almost a decade ago when we used to go gaga over GIF and we still do to some extent- with mixed reactions obviously.
iPhone has introduced the iOS 10 and guess what you can share your reactions via iMessage as reported by New York times in their latest edition - (Apple Opens the iMessage Door, and the Ephemera Rushes In) in form of Gif or as we say Giphy.
Considering the evolution of every other area and categories and departments etc, I'd say there is an upgrade or variation to Giphy images or GIF images. Now most of you might be thinking : “Old news, we all know about Boomerang from Instagram”. Well most of you do and but for those who are not familiar with it- So BOOMERANG makes your very own Giphy and continues the 5 second video on loop.
And then there is an amped up version that quickly become ubiquitous on social media. Cinemagraph. Yes, now you can create a very subtle GIF and put your own sort of creativity which is not only fun , but captivating. Developed by Jamie Beck and Kevin Burg, in 2011, we have started catching on and it is so cool that you could not think of doing anything else unless you have tried one instantly. Brands including the likes of Heineken, Toyota and Coca-Cola are already dabbling with Cinemagraphs. Facebook with its autoplay feature, Instagram with its looping videos and Pinterest with its branded cinematic pins, all introduced formats that are optimal for cinemagraphs.
(Image source: Stuart Weitzman)
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation. They can deliver much more depth and impact than a purely static image or video clip. It is a moment, both with and without time, that can create a lasting impression for brands.
(Image source: From Me To You)
Examples of cinemgraphs can be seen from the below link as they have brought out few of the best ones to you: http://www.hongkiat.com/blog/cinemagraph/
You just have to take some steps and create a video and instead of having all the objects being moved in the video you get the option to have the desired part of the video in movement (moving image) and the rest would be a still scene (static image).
I personally feel that Flixel is doing a great work in motivating people to create cinemagraphs easily. You can even use photoshop to create one, the best suggestion would be to use Flixel, Cliplets and then there are tonnes of other apps to help you create Cinemagraphs.
Please follow the link to find out more:
Browse through them and start creating your own and set your #Facebook #Instagram #Pinterest on Fire? Cinemagraphs are most powerful when they capture a simple, short and subtle moment of action. A brief loop that tells a story through a dress shifting in the breeze or wine poured for a friend can convey a lot of meaning in just a moment.
Thanks for reading! :) If you enjoyed it, hit that share button below. Would mean a lot to me and it helps other people see the story.