#RIPFlash Google is de-emphasizing FLASH by 2016 end


Google plans to remove and rip Flash player out of the game and out to the grave by the end of this year. They recently announced to move forward with HTML5 by default in Google Chrome 55, instead of Flash. For those of you who don't know, Flash player plays an important role in the adoption of gaming, video, animations etc over the internet.


But, it was practically a security nightmare. Flash slowed you down, the responsiveness, the efficiency for many sites and had constant new nuisances popping up. Whereas new technology like HTML5 is much lighter and faster, and publishers seem to be switching over for faster loading and saving more battery life.

Flash will still be a default option for top 10 sites that depend on it:

YouTube.comFacebook.comYahoo.comAmazon.com, VK.comLive.comYandex.ru, OK.ru, Twitch.tv, and Mail.ru.

However, the whitelist will expire in one year. Google’s intention is to clearly force the biggest sites to fully switch over to HTML5. The Microsoft Edge and Google Chrome browsers have both sidelined Flash content. Microsoft said in a blog in April: “Peripheral content like animations or advertisements built with Flash will be displayed in a paused state unless the user explicitly clicks to play that content.”

 Google notified its user's of this change ahead of time in a blog post:

"Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You'll see an improvement in responsiveness and efficiency for many sites."



Advertisers will no longer be able to upload Flash ads as of June 30, 2016 and starting January 2 of next year, they’ll no longer run at all.  Google will instead encourage advertisers to use HTML5 across its AdWords, Google Display Network, and DoubleClick Digital Marketing divisions.

According to Google: If you use Flash ads in your AdWords campaigns, there are 2 ways to switch to HTML5 ads:


  1. Create HTML5 ads with Google tools (available in English only), including Google Web Designer

  2.  Upload your own HTML5 ads


Speaking about how they are de-emphasizing Flash from the coming month with the release of Chrome 53. This server will block the plug-in completely since Google now wants to focus on the central content, such as games and videos. In December, the latest Chrome aims to make HTML5 the default experience, except for sites which only support Flash. In which case, the browser's will be prompted to enable it on their initial visits to those sites and Chrome will thereon after honor the user's setting or preferences for that domain on their subsequent visits.

It is no surprise and we as users had been expecting this for some time. Google is following the trends of others like Safari by Apple and Edge in walking away from Flash.

Flash was good for the time it lasted. It made the web a rich, vibrant experience and shaped the trends of web standards which we know of today. But, its 2016 and good riddance to that. We cannot wait to see what HTML5 has in store for us, while Flash's slow bandage rip starts this September.



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