MENA mCommerce market research report 2016 - 2020

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Overall mobile penetration in the Middle East is considerably higher than the global average. Kuwait boasts of the highest penetration in the entire MENA region at 212% (around 6.5m mobile subscriptions). Saudi Arabia, the UAE and Egypt also have impressive mobile penetration at 188% (51.3m subs.), 168% (15.7m subs.) and 115% (99.6m subs.) respectively. Amazingly, a smartphone owner in a GCC country (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE) owns 2.9 of these devices on an average.

What will you learn from MENA Mcommerce Market Report 2016-2020?

  • A summary of market trends and developments
  • A comprehensive background of the mcommerce industry and new concepts introduced
  • The supply chain geography of the mcommerce market
  • A comparison of global sales and production
  • Market sizing and growth forecasts with a regional breakdown


Table of Contents

  1. Introduction
  1. Research Methodology
  1. eLogistics and mCommerce- Correlation
  1. mConsumer Mind and Action

– 4.1 Advances in Technology

– 4.2 Buying or Browsing

– 4.3 Coloring pattern

– 4.4 Convergence of online and off line modes

– 4.5 Customer experiences

  1. Customs and Regulations Governing mCommerce in MENA

– 5.1 Jurisdiction Issues

– 5.2 Payment Options

– 5.3 How much is too much – an ongoing debate

– 5.4 Taxation Considerations and Constraints

  1. Market Share

– 6.1 Core Competencies

– 6.2 Countries

– 6.3 Organizations

– 6.4 Product Categories

  1. Competitive Analysis

– 7.1 Domestic

– 7.1.1 Domestic Competitive Environment

– 7.1.2 Domestic Players and their Market Share

– 7.1.3 Major Products and Categories

– 7.1.4 SWOT Analysis of Major Domestic Players

– 7.1.5 Upcoming Domestic Companies

– 7.1.6 Recent Deals

– 7.2 Foreign

– 7.2.1 Foreign Players Profiles and their Market Share

– 7.2.2 Major Products and Categories

– 7.2.3 SWOT Analysis of Major Foreign Players

– 7.2.4 Upcoming Foreign Companies

– 7.2.5 Recent Deals

  1. Consumer/Customer Behavior Patterns

– 8.1 Segmentation -Socio/Economic

– 8.2 Behavior

– 8.3 Spending Pattern

– 8.4 Target market

– 8.5 Seasons

– 8.6 Demographic Strength/Weakness

  1. Social Media channels impacting mConsumers

– 9.1 Facebook

– 9.2 Instagram

– 9.3 LinkedIn

– 9.4 Snapchat

– 9.5 Twitter

– 9.6 Display Ads

  1. Top Companies Profiled:

– 10.1 Aramex Logistics

– 10.2 Awok

– 10.3 Bayzat

– 10.4 Biddi

– 10.5 Cobone

– 10.6 Crazy Deals

– 10.7 Fetchr

– 10.8 JadoPado

– 10.9 MarkaVIP

– 10.10 Melltoo

– 10.11 MumzWorld

– 10.12 Namshi

– 10.13 Souq.com

– 10.14 Jumia

– 10.15 Nefsak

  1. Business Growth- Region Specific : 2016 – 2020

– 11.1 Bahrain

– 11.2 KSA

– 11.3 Kuwait

– 11.4 Oman

– 11.5 Qatar

– 11.6 UAE

– 11.7 Egypt

– 11.8 North Africa

  1. Fashion Pointers

– 12.1 Introduction

– 12.2 Apparel

– 12.3 Jewelry

– 12.4 Accessories

– 12.5 Beauty and Grooming

– 12.6 Footwear

  1. mCommerce and Online Payments

– 13.1 Types of Entry Modes

– 13.2 Factors Influencing the Choice of Market Entry Mode

– 13.3 Market Entry Strategy Framework

– 13.4 Identify Target Offerings

  1. Consultations and Advices

– 14.1 Investor’s Perspectives

– 14.2 Mergers and Acquisitions

– 14.3 Consulting and the road ahead

  1. Market Roadmap To 2020
  2. List of Figures
  3. List of Tables
  4. Abbreviations
  5. About Us
  6. Disclaimer


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